PEEDHEE LTD - PRIVACY POLICY & UK GDPR PACK

Draft Privacy Policy for Solicitor Review - England & Wales

1. Introduction

Peedhee Ltd respects the privacy of its users and is committed to protecting personal information in accordance with UK GDPR, the Data Protection Act 2018 and applicable privacy laws.

2. Data Controller

Peedhee Ltd acts as the Data Controller for personal information processed through the Platform.

3. Categories of Data Collected

We may collect identity data, contact information, genealogy records, family relationships, photographs, biographies, timeline information, communications and technical usage data.

4. Genealogy Information

Peedhee processes family relationship information to provide family tree functionality, heritage mapping and relationship discovery services.

5. Legal Bases for Processing

Processing may be based upon consent, contractual necessity, legitimate interests, legal obligations and other lawful grounds recognised under UK GDPR.

6. Children's Information

Additional protections apply to information relating to minors. Parents or guardians may be required to provide consent where applicable.

7. Deceased Profiles

Information concerning deceased individuals may be processed for genealogy, heritage preservation and memorialisation purposes.

8. Digital Vault Data

Messages, documents, photographs and media stored within Digital Vault services are processed to provide secure legacy and future delivery functionality.

9. Cookies and Analytics

Peedhee may use essential, functional and analytics technologies to improve platform functionality, security and user experience.

10. International Transfers

Where personal information is transferred outside the United Kingdom, Peedhee shall implement appropriate safeguards including contractual protections and transfer mechanisms.

11. Data Security

Appropriate technical and organisational measures are maintained to reduce risks associated with unauthorised access, disclosure, alteration or destruction.

12. Retention Periods

Information is retained only for as long as reasonably necessary for operational, legal, compliance, security and heritage preservation purposes.

13. User Rights

Users may have rights of access, rectification, erasure, restriction, objection, portability and complaint under applicable privacy laws.

14. Subject Access Requests

Requests concerning personal information may be submitted to Peedhee. Identity verification may be required before disclosure.

15. Family Data Export

Users may request export of eligible information in available formats, subject to verification and privacy safeguards.

16. AI Processing

Automated tools may analyse genealogy information to provide suggestions, relationship recommendations and duplicate detection features.

17. Data Sharing

Information may be shared with service providers, hosting providers, professional advisers, regulators and lawful authorities where necessary.

18. Data Breaches

Peedhee maintains incident response procedures designed to identify, investigate and respond to security incidents.

19. Complaints

Users may contact Peedhee or the UK Information Commissioner's Office where they believe their privacy rights have been affected.

20. Changes to this Policy

Peedhee reserves the right to update this Privacy Policy periodically to reflect legal, technical or operational developments.